Privacy matters

Privacy Policy

Effective date:

Bonight is designed to be a calm, ad-light space about sleep. This Privacy Policy explains what we collect, why we collect it, how we use it, and the rights you have over your information. We aim to be clear, practical, and respectful of your time and privacy.

Who we are

Bonight (bonight.com) publishes educational content about sleep and insomnia. You can contact us at /contact for any privacy-related questions.

This site is primarily aimed at readers in the UK/EU and worldwide. Where relevant, this Policy references UK GDPR/EU GDPR and the California Consumer Privacy Act (CCPA).

What information we collect

Information you provide to us

  • Newsletter sign-up: your email address (required) and any optional preferences.
  • Contact messages: your name, email, and the contents of your message.
  • Surveys/feedback (if used): your responses, which may include optional demographic info you choose to provide.

Information we collect automatically

  • Analytics data: page views, device type, approximate location (city/region), session duration, and events (via Google Analytics 4).
  • Log data (standard web logs): IP address, browser type, referrer/exit pages, and timestamps (used for security and stability).
  • Cookies & similar technologies: see “Cookies & tracking” below for details and choices.

We do not knowingly collect sensitive health data through this website. Our content is educational and not a substitute for medical advice.

How we use your information

  • Provide and improve the site: measure performance, fix issues, and understand what’s helpful.
  • Send newsletters: deliver 1–2 short email updates per month if you opt in; you can unsubscribe anytime.
  • Respond to you: answer questions or support requests you send via our contact page.
  • Keep things secure: detect, prevent, and address abuse, spam, or technical problems.
  • Compliance: meet legal obligations, resolve disputes, and enforce agreements.

Legal bases (UK/EU): consent (for newsletters/optional cookies), legitimate interests (basic analytics, site security), and legal obligation (where applicable).

Cookies & tracking

We use cookies and similar technologies to run the site and understand how it’s used. Some cookies are strictly necessary (e.g., security, load balancing), while others are optional (e.g., analytics).

Types of cookies

  • Essential: required for basic functionality and security.
  • Analytics (GA4): help us measure which pages are read and improve content. GA4 may set cookies and collect usage data.
  • Preferences (if used): remember choices like dismissed banners (stored locally or via cookies).
  • Affiliate/partner (if/when present): when you click an affiliate link, a partner may set a cookie to attribute any purchase to our site.

Your choices

  • Browser controls: you can block or delete cookies in your browser settings.
  • Do Not Track: we currently do not respond to DNT signals due to industry-wide inconsistency, but you can use the controls above.
  • Consent: in regions that require it, we will present a consent notice for optional cookies (analytics/affiliate).

Google Analytics 4 is configured to use IP anonymization where available. GA4 processes data in accordance with Google’s policies.

When we share data

  • Service providers: vendors that help us run the site (e.g., analytics, email delivery). They can only use data to provide their services to us.
  • Legal: to comply with law, protect our rights, users, or the public, or respond to lawful requests.
  • Business changes: if we explore a merger, acquisition, or asset sale, data may be transferred as part of that process.

We don’t sell your personal information.

Affiliate links & recommendations

Some guides may include product links. If you click and make a purchase, we may earn a small commission at no extra cost to you. We only recommend products we genuinely believe can help our readers sleep better. See our Affiliate Disclosure for more detail.

Email newsletter

If you subscribe, we’ll collect your email address to send updates. We keep emails short, infrequent, and relevant to sleep/insomnia. Each email includes an Unsubscribe link that works immediately. We do not share our mailing list with third parties for their marketing.

Data retention

  • Newsletter emails: kept until you unsubscribe or we delete inactive subscribers.
  • Contact messages: kept as long as reasonably necessary to respond and maintain records.
  • Analytics data: retained according to our GA4 settings and business needs (typically 14–26 months where configurable).
  • Logs/security data: retained for a limited time to maintain the integrity of the service.

Security

We use reasonable technical and organizational measures to protect your information. No internet service can be 100% secure, but we aim for a pragmatic, modern baseline (HTTPS, least-privilege access, up-to-date software).

International transfers

Our service providers may process data in the UK, EU, US, or other countries. When data moves across borders, we rely on appropriate safeguards (such as Standard Contractual Clauses) where required by law.

Your rights

UK/EU (UK GDPR / EU GDPR)

You may have the right to:

  • Access a copy of your personal data and how we use it.
  • Request correction of inaccurate or incomplete data.
  • Request deletion (erasure) of your personal data.
  • Object to or restrict certain processing.
  • Data portability (receive your data in a usable format).
  • Withdraw consent where processing is based on consent (e.g., newsletters, optional cookies).
  • Lodge a complaint with your local supervisory authority.

California (CCPA/CPRA)

Residents of California may have the right to:

  • Know the categories of personal information collected and sources.
  • Access or delete personal information (subject to exceptions).
  • Correct inaccurate personal information.
  • Opt out of the “sale” or “sharing” of personal information (we do not sell personal info).
  • Be free from discrimination for exercising your rights.

How to exercise your rights: Contact us at /contact. We may need to verify your identity to process requests.

Children’s privacy

Bonight is not directed to children under 13 (or the equivalent age in your jurisdiction). If you believe a child has provided us information, please contact us and we will delete it where required by law.

Third-party links

Our articles may link to other websites. We’re not responsible for the privacy practices of third-party sites. We recommend reviewing their policies before providing personal information.

Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or applicable laws. If we make material changes, we’ll update the “Effective date” above. We encourage you to review this page periodically.

Contact us

Have a question or request? Reach us at /contact. We’ll do our best to respond promptly and help.